Book Review, "No One Cares What You Had for Lunch: 100 Ideas for Your Blog"

I just finished reading No One Cares What You Had for Lunch: 100 Ideas for Your Blog by Margaret Mason

I found the book to be a good read. It was fast and a page turner. It’s a good reference book to have on the shelf if you want to write about something new. The first half will help you with your existing blog if you are an expert on your blog. The second half will help you start something new.

That’s just my take on it. I used to have just one blog but I found I wanted to separate them based on different ideas. This book would have helped me start sooner with it though, as I waited over a year before the first posts because I didn’t think I had something solid to blog about.

This book is separated into five chapters. The first four chapters are aimed at the time increments you may spend on writing your blog: 15 minutes, 30 minutes, an hour, or “take your time”. The fifth chapter is about picking an area of expertise or of interest and just being a writer.

I found that the first chapter based on 15 minutes of fame was fun and intuitive with ideas to keep readers coming back for more. This would be good for clients we work with who have a website designed for a specialized field: film making, fast cars, philanthropy. The chapter talks about personalizing ideas or details, being opinionated and different from other blogs.

The second and third chapters are more focused on creating a blog that will bring a lot of new readers to their sites. This means creating content that seems interesting, funny, or gimmicky rather than intuitive information in a specialized field. Although after setting up a blog that is interesting, funny, or gimmicky, the blog itself becomes specialized in itself.

The fourth chapter focuses on unique ideas that take some time and research to blog about. There are some good examples and some funny examples. The idea is to be inspired by these examples and come up with your own unique blog.

This book will help you with new ideas. Reading about the different blog examples will inspire you to keep your blog active.