Social Media Wants to Help You
Hello I am Diana and I am a Social Media Queen.
If you are new to social media or if you would like to improve your social media skills, I have some ideas that will work for you.
You are your own unique person. You are your own specialized business. What do you love to do? SunRain loves and is great at web development, photography, and film. Within these three categories is a plethora of information. All levels of users need this information. You have the information. Give the people what they need. Great content is priceless.
Your website provides all the basic content someone needs to know about your company. This is static. But in order to be interactive, your website also needs to provide valuable content about areas in your industry. Be dynamic.
What do you talk about?
You talk about what people want to know. You share what you have learned from others. Talk about the news, reviews, trending ideas, and events in your industry.
Ideas:
Video tutorials
PDF downloads
Reviews to help your readers make decisions
Other people's success stories
Survey your audience and provide reports
Launch a short contest with guest judges, prizes, and an award badge for the winner's website
Commend someone in the industry for their achievements
Post upcoming events
Guest articles by experienced and successful peers
After you have posted, what do you do?
Tell everyone. The two primary social media tools that I use are www.Twitter.com and www.Facebook.com. They are the most effective social media tools. If you use anything else, and it uses a Twitter or a Facebook app, use it. My new favorite is www.Instagram.com because you are able to make a creative photo and post it instantly. This is great for traveling, meeting with clients, or attending/speaking at conferences. It literally is a social media app. I love Twitter because you are limited to 140 characters. You have 140 characters to give your readers what they want effectively. I love Facebook because you can share article links that shows a thumbnail image and a short summary of the article. According to www.google.com/analytics the most visitors to my photography website are from Twitter and Facebook.
Post sparingly. Post in the morning, afternoon, or evening. Monitor Google Analytics to see if the links are accessed at the time of tweets. Know who is following you. Where are they from? It would be most effective to post during their time zones. Grow your following. @mentions are very important so reply to followers who talk to you. Thank them for retweeting or reposting a link you posted. Interact with the other people in your industry and their followers will follow you. Your website will become a round table for a stronghold and a wealth of information.
The keyword isn't social marketing. The key word is social media. Remember, give without expecting anything in return and you will stand out.
Here is something you've always wanted to know, How Twitter was born: http://www.140characters.com/2009/01/30/how-twitter-was-born
Enjoy!
If you are looking for the video of Rain's Views Demystified" presentation at DrupalCon Chicago, you can find it here: http://chicago2011.drupal.org/sessions/views-demystified!
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Social Media and Drupal
One of the reasons SunRain loves Drupal is that it can make keeping your social media up to date *really easy*!
There are plenty of contributed modules on Drupal.org that make auto-posting to Twitter, Facebook, Flickr, YouTube, etc. possible.
This means that you only need to update your website once, and it is then possible for all of your other environments to be updated as well!
Sometimes, however, the best solution isn't to just use a module, but rather to create customized RSS feeds for your different environments. This way, you can customize the look / content that goes to Facebook vs. what goes to Twitter, etc.
Also, don't forget to make it easy for your users to post your stuff to their Twitter, Facebook, etc. accounts for you! (Something we aren't doing enough of on our own site at the moment ;) Do what we say, not what we do...)
Feel free to ask us more about this if you are interested! Or scour Drupal.org for ideas:
@replys and retweets
SunRain recently tweeted a couple of "thank yous" with very little information in those thank yous. We felt this was important to do, though we didn't really take as much time as we should have to make sure those tweets were valuable to anyone but the person to whom we were replying.
We are going to change our reply and retweet tactic in general, and recommend you do, as well.
Instead of writing:
How about:
And instead of just retweeting:
How about:
Each case is different, but hopefully this concepts helps both us and you make our words more valuable to those who take the time to read them!
Instagram
Instagram is a fantastic new tool. It's basically just like twitter but for photos instead of words.
Instagram works on an iPhone using a handy iPhone app and the iPhone camera. You can also pull from your photo library on your iPhone, and if you have a desktop app such as Instadesk, you can use your desktop photo library as well.
Since Instagram can automatically send your photos out to Twitter, Facebook, Flickr and MORE, this single point of origin can keep many of your social profiles active and fun for your followers.
Who might use Instagram and why?
Photographers can use instagram to share their low-key work and keep people interested in their creative eye.
Crafts people (people who make things like clothing, handbags, jewelry, doggy bandanas, cupcakes, and sell them on places like Etsy) can post photos of their newest work and link it to the point of sale so as to get more people to buy their wares.
High end designers can use it to post their current fashionista-wearabouts, give fans previews into their upcoming designs, etc.
There are many ideas, just from this one little quick and easy app!
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What type of professions do you need from employee's in order to run a successful trucking school. Such as customer service, secretary's, etc. I need in depth information on what professions are needed and what exactly will the employee be doing.. cdl class c questions First and foremost, you need experienced CDL drivers. The knowledge and experience of your instructors is the foundation of your success. . . You also need an administrative coordinator. They will meet with students, enroll http://www.cdl-practicetest.com/Idaho-cdl-practice-test.htm students and schedule recruiters to visit the school. The administrative coordinator will also help students with job placement.. . An accountant to manage the money. A marketing/advertising rep to promote the school. . . Drive safe,. Tanya Bons